To a new kind of paradise

Now Leasing

1,2 & 3 Bedroom Apartment & Townhome Residences in Santa Rosa Beach

Discover serene living and fresh luxury at Primrose. Welcome to our exclusive new community of pet-friendly apartments and townhomes, where you will find unmatched comforts and conveniences. High-end modern finishes highlight our spacious one, two and three bedroom apartment homes, and exceptional community amenities offer a unique, resort-like experience in scenic Santa Rosa Beach. Right outside your door, world-famous beaches, entertainment, and dining await. Escape to a new kind of paradise at Primrose.

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An Everyday Getaway

The perfect home is waiting for you

Whatever the day holds, prepare and recover in style at Primrose. Look your best for work or play when you get ready in a spa-like bathroom with dual vanities, or indulge yourself with a bath in the elegant soaking tub. Get adventurous in a sparkling new kitchen, pulling ingredients from your energy-efficient stainless-steel refrigerator and prepping dishes atop high-end quartz counters. From the bedside USB charging ports to the spacious walk-in closets, your new home works to accommodate your modern lifestyle.

Select the floor plan that fits your needs, and get in touch with us today to schedule your personal tour.

Floor Plans

exceptional extras

What Sets us Apart

Escape to a new kind of paradise at Primrose, where you'll be treated like a member on a short list, with access to exciting and exclusive amenities. When the sun is warm, stay cool at a resort-inspired saltwater swimming pool with poolside cabanas. Work towards new goals at a state-of-the-art fitness center featuring Peloton bikes and on-demand training. Jump into outdoor adventures and make use of onsite canoe, kayak, and bike storage. Comfort. Entertainment. Elegance. Find it all at Primrose.

For more information about our unmatched community amenities, visit the amenities page.

see the Amenities
State-of-the-Art Fitness Center
Resort-style saltwater pool
HIIT studio with On Demand fitness classes
Fitness Center
Olympic Size Pool
Fitness Center



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