Resort-Inspired Living
In Santa Rosa Beach, Florida

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Waiting Just for You

Chic Apartments & Townhomes

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Welcome to true luxury. Located in the highly desired Destin, Florida area your brand new, pet-friendly one, two, or three bedroom retreat comes with modern features, big and small. From gated entrances surrounding the community to premium quartz counters throughout your kitchen and bathrooms, we’ve thought of it all. Enjoy trendy extras like electric car-charging stations and a resort-style saltwater pool with cabanas. Take your pup to the onsite pet spa, barbecue with friends at the outdoor grilling kitchen, or head over to Miramar Beach for a day of fun. Elevate your lifestyle. Come home to Primrose at Santa Rosa Beach.

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At Primrose

Life’s a Beach

Striking details everywhere you look serve as the background to your day to day. Spacious walk-in closets, gorgeous spa-inspired showers, and a fully-equipped kitchen with modern upgrades like a stainless-steel, energy-efficient refrigerator are just a few stylish features that heighten your living experience. Access luxurious amenities you can usually only find in five-star hotels, such as a complimentary car wash center and a cardio and flex gym with Peloton® bikes. Errands are a breeze when you’re right next to Grand Boulevard and U.S. 98 – grocery stores, malls, restaurants, and more are all just down the road. Not to mention the world-class beaches surrounding you in almost all directions. Your local scenery combined with the resort-style amenities and in-home features make every day feel like one giant vacation. Join the Primrose community and learn what it really means to have the world be your oyster.

Residents out to eat near Primrose at Santa Rosa Beach in Santa Rosa Beach, Florida
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Dine & Sip

Resident biking by the beach at Primrose at Santa Rosa Beach in Santa Rosa Beach, Florida
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Play & Enjoy

Grand Boulevard at Sandestin shopping center near Primrose at Santa Rosa Beach in Santa Rosa Beach, Florida
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Shop & Provision

Resident working in a cafe near Primrose at Santa Rosa Beach in Santa Rosa Beach, Florida
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Work & Learn

Dine & Sip

Residents out to eat near Primrose at Santa Rosa Beach in Santa Rosa Beach, Florida

Play & Enjoy

Resident biking by the beach at Primrose at Santa Rosa Beach in Santa Rosa Beach, Florida

Shop & Provision

Grand Boulevard at Sandestin shopping center near Primrose at Santa Rosa Beach in Santa Rosa Beach, Florida

Work & Learn

Resident working in a cafe near Primrose at Santa Rosa Beach in Santa Rosa Beach, Florida
Book Your Tour

Find Your Retreat

850-601-0163

15 Blue Cove Dr Santa Rosa Beach, FL 32459

Enhance Your Routine With

Enviable Extras

Wake up and fall asleep in your spacious, plushly carpeted bedroom to the convenience of bedside USB charging ports. Breeze into your kitchen for some espresso to enjoy on your private balcony or terrace, or head to the resident lounge featuring a coffee and espresso bar. Take a walk around the private three-acre pond or hit the fully-equipped cardio and flex gym. However you want to start your day, it’s here at Primrose at Santa Rosa Beach. And that’s just the beginning.

See what the rest of your day could have in store by visiting our Amenities page.

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Wagging Tails Welcome!

Pet-Friendly Apartment Homes

Primrose wasn’t just built around your wants and needs, but also your pet’s. Your four-legged friend will love their new home and everything that’s included.

Resident walking his French bulldog at the beach near Primrose at Santa Rosa Beach in Santa Rosa Beach, Florida

Pet Perks

Dog icon   Off-Leash Dog Park

collar icon   Luxury Pet Spa w/ Tile Wash Bays & Grooming Station

cat icon   PooPrints Waste Management

View Pet Policy

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Escape to a New Kind of Paradise